The Dong family is fragrant with ducks, and Qianlong praises it!
Product positioning
The product adopts the form of single code and double code, Zhijiang duck duck miscellaneous double code powder is a popular product, including Zhijiang duck as the core of the noodle products, as well as Dong special snacks and drinks, bringing a special experience.
Price positioning
The per capita consumption is about 20-40 yuan, which is in line with the mass consumption level of families and white-collar workers.
Image positioning
The combination of Dong ethnic characteristics and national tide style creates a friendly and interesting IP image of Dong uncle, vividly interpreting the brand.
Market positioning
People aged 20-50 are the target customers of Uncle Dong, and the young brand image and distinctive quality and experience easily capture consumers.
Carefully selected varieties
Select the national geographical indication products certified by Zhijiang duck authority
Ecological base
The base is located in Zhijiang duck production area, which is the first ecological demonstration county for ethnic minorities in China
Self-built factory
The founder spent 15 million yuan to build a Zhijiang duck breeding base and processing plant to realize the full supply of Zhijiang duck industry
Central kitchen
Standardized supply of central kitchen and unified distribution of cold chain logistics
Dine-in and take-out mode 24-hour business is continuous
Full coverage of the time period The noodles cover three meals a day, and the hot pot covers the supper scene, and it is a business point all day long
Decoration standardization, fast speed and small investment
Light and small standardized stores, using "jigsaw" finished product assembly, can be opened in 20 days at the earliest, and the cost is lower.
