Founded in Hangzhou in 2011, Meirenji has a sample R&D center, known as a sample franchise, and began to serve the sample development and technical training of photo studios across the country in the early days of its establishment. The brand positioning of youth fashion style has made it gain more than 500 technical franchisees at the 3rd China International Wedding Photography Exhibition. Her works have been featured in monthly magazines such as "Portrait Photography" and "Today's Portrait" for many times.
In addition to the Hangzhou flagship store, Beauty also has a Lijiang honeymoon travel photography branch. The Hangzhou store is a four-storey single-family office building, with a photo studio on the first floor, a wedding photography consultation area, a clothing area and a makeup area on the second floor, and an interior shooting base on the third and fourth floors. Beauty brand positioning: young, fashionable, exquisite, simple, through different makeup to match different shapes, the whole can be divided into nude makeup, European and American makeup, retro makeup three kinds. Before the shooting, we will put on makeup and test shoot for the customer, and then proceed to the official shooting after confirming that they are satisfied. All jewellery and cosmetics are provided by merchants.
Beauty is the best at fashion style, its style is distinctive, and it advocates the display of character personality. Shooting is mainly based on interior scenes, and there are hundreds of styles to choose from, such as Korean, Chinese, Jiangnan ink painting series, oil painting retro style, queen style, poster and magazine style. The location shooting base is Xiaoshan "Downton Abbey", which is a cooperative base of Beauty Chronicle rather than an exclusive base, and you must pay a ticket of 380 yuan to enter, including European-style castles, royal gardens, noble horse farms, and private estates 4 series, with more than 100 kinds of scenes for shooting. In addition, the exterior location can also be freely selected, but it must be self-driving and the route is synchronized.
Beauty shooting packages range from 6,000 yuan to 20,000 yuan, and the essential difference lies in the different levels of photographers. At present, there are 13 original photographers and 6 senior and R&D photographers. Merchants say that the original team shoots one-to-one according to the dailies, while the senior and R&D teams are more creative. The 12,980 yuan package is served by a senior team to shoot 4 sets of scenes, of which the maximum number of exterior scenes is 2 sets; 5 sets of scenes are filmed for packages of 15,980 yuan and above, and the "R&D team" follows the whole process; Only the 20,000 yuan package can enjoy the MV tidbit gift, VIP dressing room and computer co-shooting service. The number of finished sheets for all courses is 25, and there is no partition for clothing.
There are many problems in the beauty period, there are a large number of employees in the store, but many people have nothing to do, the scene is chaotic, and the consultant service attitude is also very bad; The dressing area and the consultation area are located on the same floor, and the open-air design of the dressing table has no privacy at all, and the newlyweds are completely displayed in front of passers-by. The jewelry is not cleaned in time, and the placement is messy; Different from Mrs. Jin and Rui Photography's 24-hour film selection for foreign guests and free shipping service for post-finished products, the film can only be selected 1-3 days after the completion of the filming, and the courier must pay a high amount of freight, such as express delivery to Chengdu, the consultant said that the freight must be charged at least 400 yuan, which is extremely unfriendly to foreign guests. In such a situation, Beauty Ji is still hot in the Hangzhou market, and 20 pairs of guests are filmed every day, and the quality of mass production is difficult to guarantee.
