Opened in 2014, the hotel is close to the Bund's major attractions, attracting many tourists.

The interior of the store is mainly modern and fast, with 39 rooms with various themes. Due to its location in the tourist center of Shanghai, the land is expensive, the space in the guest rooms is very limited, and the theme is only wallpaper and lighting to create an atmosphere. The only dynamic and stylish room with a unique feature includes an electric round bed, and all rooms in the store are not equipped with a jacuzzi, so it is not recommended for customers who want to experience a love hotel. In contrast, the Changshou Road store and the North Xizang Road Subway Station store are more in line with the positioning of the couple's hotel, with complete configurations such as waterbeds and erotic paintings, among which the North Xizang Road store is equipped with a jacuzzi, and the guest room area is more comfortable.

The decoration style of each store is very different, and all branches are more like a nominal franchise form, and there is no unified standard. The only similarity is that the service attitude is unsatisfactory, especially the Nanjing East Road Center Store has exchanged bad reviews with customers in the online booking platform, because the customer believes that the room size does not match the online description after booking a special room. In addition, the sound insulation effect of all stores is hard, and Eisen residents feel embarrassed when passing through the corridor, so it is not recommended for parents to stay with children or as a business travel accommodation target.

All in all, there is a lot of room for improvement in the theme hotel, and the first thing to solve is the pain point of uneven service quality.