Founded in 1998, Ocean Beauty currently has 10 beauty centers in Beijing, 9 of which are located in high-end business districts along Chang'an Avenue such as Financial Street, Yintai and Oriental Plaza, and 1 is located in Zhongguancun, Haidian. Although Ocean Ocean has been established for a long time, it has been loved by many young women because of its young and fashionable brand positioning and superior geographical location, and its customers are mainly professional women working in office buildings near the business district.
The skincare products used by Ocean Ocean come from the Italian skincare brand Rosactive and the skincare brand SKINCEUTICALS of the L'Oréal Group. SkinCeuticals is "the No. 1 medical beauty skincare brand in the United States", with a significant presence in the field of antioxidants and anti-aging, and its founder is Dr. Sheldon Pienaar, a renowned professor of dermatology at Duke University. Sheldon Pinnell), who has more than 40 years of research experience in the field of antioxidants, and the "Duke Antioxidant Patent" named after him has been used in the field of antioxidants to this day. In 2006, SkinCeuticals was acquired by L'Oreal Group after the launch of the star product - SkinCeuticals Vitamin CE Complex Repair Serum, known as the anti-aging "fairy water", 30ml bottled domestic price of about 1500 yuan, quality, efficacy are quite good, at present this is also the most commonly used essence in Ocean stores, in addition to CE Complex Repair Essence, SkinCeuticals a variety of masks, creams are also often used in Ocean care packages.
In addition to facial treatments, aromatic wax body massage is also recommended by many customers, during the treatment, the beautician uses 100% natural aromatic wax to massage the whole body, plus light, music and aromatherapy multiple combinations, making people feel relaxed and relaxed, very suitable for professional women to relieve stress after work, at the end of the treatment, Ocean Ocean will also provide sandwiches and yogurt to satisfy customers' hunger, the service details are commendable.
The price of a single basic care is about 600 yuan, and you can enjoy a 20% discount by recharging a 2,000 yuan membership card, which is much lower than the recharge threshold for other brand members, and the membership card can be used in several stores. The Financial Street store is the largest store of Ocean Ocean in Beijing, the store has a total of 13 care rooms, there are single rooms and double rooms, but compared with other luxuriously decorated beauty clubs, the rooms of Ocean Ocean care rooms are not very large, which makes people feel a little crowded, and the dressing room and shower room are also shared, the privacy is average, and several other stores are roughly the same, and according to consumer feedback, Ocean Ocean stores occasionally have the situation of promoting cards, which will have a certain impact on the consumer experience.
