Similar to the church and gold mines, Infinite Vitality is also a local KTV brand with older qualifications, and it is the collective memory of many Guangzhou karaoke lovers. At present, it has ten stores in the Pearl River Delta and southwest China, with a total area of about 30,000 square meters, and has relatively mature management experience. Due to the poor market performance of the KTV market in recent years, the performance of many old KTV brands is declining, and the vitality of the main low-end market is infinitely impacted, taking the China Plaza store, which is known as the flagship store in Guangzhou, as an example, the "ocean-style theme" that was promoted when it opened in 2012, and now there are only a few tropical fish swimming in the long aquarium, and the shark that was talked about at the beginning has long been gone. In addition to the lonely aquarium, the store environment is also generally maintained, and many decorations have a clear sense of dilapidation after 5 years of opening, which is not as good as some old stores in the church, and the smell in the room is large, and the cleaning management is insufficient. In terms of sound quality, the largest continental rooms and ocean rooms are okay, with less noise and higher fidelity, but some small and medium-sized rooms are affected by factors such as sound and room layout (some small rooms are polygonal and very peculiar), and the sound insulation between rooms is not satisfactory. Some old songs can basically be found in the music library, but some new songs are not included, and the MVs of some new songs are still pictures of mainland TV dramas or variety shows in the eighties and nineties, giving people a weird feeling. The newly opened R&F Haizhucheng store has greatly improved the environment and music library, and some out-of-the-way animation songs are included, and songs that are not in the music library can be searched and downloaded through WeChat scanning code, and can also be displayed in the song ordering system. Judging from the production alone, the energetic catering belongs to the general level, and the popular drink in the special package, sea salt milk tea, often has an incomplete powder at the bottom of the cup, which is obviously blended with milk tea powder; The roast spring chicken launched has a strong taste of supermarket Orleans roast chicken, but combined with the price of less than 40 yuan, it still has a good price-performance ratio, so it has attracted many nearby residents to fill their appetites. In terms of drinks, the Vitality Unlimited Private Room package will give away beer, including Carlsberg, 1664 White Beer, Lebao and other popular brands, the price is not high, and snacks and fruit plates will also be given.