W Guangzhou is the first W Hotel in Chinese mainland, located in the bustling area of Zhujiang New Town. The surrounding area is home to a number of fashionable business districts, gourmet restaurants and entertainment facilities. As the most distinctive hotel brand under Marriott-Starwood, W Hotel has always been known for its innovative and stylish overall tone and positioning, and W Guangzhou is no different, with a fashion temperament that no other hotel can match. In 2017, Forbes Travel Guide named W Guangzhou as a recommended hotel in Guangzhou. The main building of W Guangzhou is designed by renowned Hong Kong architect Yan Xunqi, with an avant-garde architectural façade, while the interior space is designed by designers and studios such as Yabu Pushelberg in New York, Glyph in Toronto, AFSO in Hong Kong, A.N.D. in Tokyo and DesignWilkes in Kuala Lumpur. The lobby of the W Hotel breaks the common impression of the general hotel lobby, its reception area occupies only a small area, and the other spaces are occupied by bars, full of nightclub style, with black and purple as the main color, the lighting is dreamy and ambiguous, and the spatial pattern is also quite avant-garde. The hotel rooms are decorated in black, white and gray colors, with tough lines, lively and fashionable, and combined with a part of the traditional charm of South China as a decorative embellishment. The toilet and bathtub in the room are all smart devices, and even the bath rack has a rather novel design and is full of artistic sense. The head of the bed is equipped with integrated control buttons, which is very user-friendly. The fly in the ointment is that the maintenance of the guest rooms is average, and there are obvious slight scratches or damages on the floor, furniture, etc. The price of hotel rooms is about 1,400 yuan to 2,400 yuan, and the price of suites can be as low as about 3,000 yuan. The hotel suites have spacious living rooms and are ideal for entertaining. W Hotel Guangzhou has a number of catering dishes such as Banquet Chinese Restaurant and Inagiku Japanese Restaurant, among which Inagiku Japanese Restaurant has a very good standard of Japanese cuisine in Guangzhou. The indoor swimming pool is small and suitable for parties, and young customers often charter the venue to play. The hotel service is enthusiastic, but the pertinence is not strong, and the details are more general, which is suitable for consumers who like the avant-garde fashion style to experience.