The brand, which started with chocolate cake, was born in Singapore in 1998 and currently has branches in first- and second-tier cities in Chinese mainland. Awfully Chocolate is known for its consistently high-quality chocolate cakes, which has earned it a place in the mid-to-high-end cake market. "Awfully" means "brilliantly", but "Awful" means "bad", and the little humor of the founder's name is also a "self-deprecation" of the store's appearance of its cakes. Contrary to the usual cake shops that strive for exquisite and gorgeous products, Awfully Chocolate's cakes are almost unadorned and unpretentious, but they accentuate the mellow inner part of the cake. The dark chocolate mille-feuille has nearly 20 layers of pie crust, with moderate thickness and good sense of separation, and you can clearly feel the layering after taking a bite, which shows the skill and patience of the cake chef; The crust and filling of cocoa powder are generous and have a strong flavor, so those who like chocolate should be very satisfied. Remember not to break up the crust when tasting the mille-feuille cake, but to put the cake in your mouth from top to bottom to achieve the most complete layering. Another white chocolate Swiss roll has a smooth taste, and there will be a slightly salty aftertaste in the mouth after tasting a piece, and the chocolate taste is lighter, but the cream is in a general state, and the taste is not light enough, and it is easy to get greasy. At present, the brand's stores are located in two high-end shopping malls in Guangzhou, and the environment and style are higher than those of ordinary dine-in cake shops, but the store area is not large, and the dining area is a semi-open design, which will be affected by the flow of people in the mall. The store's décor is based on simple black and white, with solid wood tables, chairs and ceilings to create a clean and stylish atmosphere. The service staff is friendly and patiently responds to the needs of consumers, but due to the high volume of customers, the service response may be slow.