Recommended series: Mermaid Diary Series, Castle Garden Series
 
Aimer is a leading brand in the field of fashion and underwear in China, with a design style that combines oriental aesthetics and international popular elements. In 2004, Aimer began to implement a multi-brand strategy, and successively launched more than 10 brands with different styles and different positioning and related product lines, such as La Clover, a high-end underwear brand for young people, Aimer Home, a creative home furnishing brand, as well as "Aimer Kids", "Aimer Sports", "Mr. Aimer", etc.
 
Most of the fabrics of Aimer swimwear are blends of nylon and spandex, and some products are 100% polyester. High-waisted one-piece dresses are perfect for hiding hips and waist, while halterneck straps or thin suspenders create a sexy backline. In addition, lace and print elements are also used, the black and white lace one-piece swimsuit of the "Mermaid Diary" series sets off the maturity and charm of the lady, and the print series such as "Castle Garden" and "Monet's Garden" create more mysterious and exotic atmosphere, suitable for seaside vacations.
 
In 2016, the global retail sales of Aimer brand high-end underwear have exceeded 4 billion yuan, ranking second in China's underwear market share, higher than Embry. However, in terms of swimwear products, the consumer group covered is not as wide as Embry, and it is more suitable for mature ladies as a whole, and the price positioning is mostly between 1000-1300 yuan.