于1997年创立的专业化妆品品牌，“质量不等于高价格”是KIKO的理念，KIKO唇膏大多定价在85元-115元之间，性价比高，因此也被认为是Italy的“国民lipstick品牌”。KIKO同时还是阿玛尼与D&G的御用彩妆品牌，其质量与很多大牌不分上下。
 
The KIKO lipstick collection is numerous but not confusing, with 10 collections divided by numbers, ranging from 0 to 9. This article will not elaborate on them one by one, but only introduce the most popular KIKO4 series in detail. In 2017, KIKO launched a new 4 series of square tube lipsticks, with a more textured shell with matte and glossy stitching design. The 4 Series can be said to be a replacement for the discontinued KIKO9 Series, and its color is not much different from the 9 Series, but it feels better to use. The lipstick has a creamy texture and is smooth to use, with good color rendering and moisturization.
 
The 4 Series has a total of 36 colors, and there are many popular color numbers. The most popular 407 is rose bean paste color, with a pink tone, and the upper mouth is more gentle and charming, full of femininity. Lipstick is not as aggressive as red lipstick, but it makes people feel more vulnerable and innocent, and makes people feel protective, whether they are traveling without makeup or going on a date and shopping. 416 is a rich cherry red, impasto retro style, with vintage clothing is more elegant and romantic; The thin coating is more pink, youthful and suitable for daily use. Many people consider KIKO414 to be an affordable alternative to Dior999, and the two are not much different in color. To be precise, Dior999 is a positive red, while 414 is an aqua red with orange tones, which seems to inject vitality into the solemn red, without looking overly serious, and retains a girlish feeling.
 
The biggest disadvantage of the 4 series is that the durability is average, because the paste is relatively moisturized, it is easy to fade, and it often needs to be reapplied, but the overall performance of the lipstick is good. Although other series are not as well-known as the 4 series, there are also some recommended shades, such as 311 and 329 in the 3 series, 509 in the 5 series, etc. KIKO does not have a counter in the mainland, but it has opened a brand-owned overseas flagship store with a wide range of color options.