"Luxury at your fingertips" is the brand positioning of L'Oréal Paris, a brand with strong product development capabilities, which has set its sights on the mid-consumer market and taken the route of popularization. The high quality, low price, and fast launch speed are the high summaries of L'Oreal, which has also made it maintain excellent results in China and become a leader among affordable makeup brands.
 
L'Oréal's range of lip makeup products is extensive, with the iconic range of moisturizing lipsticks launched in 2014 and still enjoying many loyal fans over the years. The Fen Ze Moisturizing Lipstick has a considerable moisturizing degree, high saturated color, and strong coverage, taking into account deep lip users. The lipstick is smooth on the mouth, does not crease and peel, and can also be used by those who are not in good condition. In addition, lipstick also has a certain durability, which can be said to be a more versatile product.
 
The Moisturizing Lipstick comes in a variety of shades: red, orange, nude, pink and berry. 619 and RB301 are two of the most popular shades. 619 is also known as maple leaf red, the lipstick is as bright and gorgeous as the autumn maple leaves, the color is rich and retro, and the upper mouth enhances the temperament and shows gentleness. 619 does not pick skin tone, has a better whitening effect, and is more suitable for autumn and winter. RB301 is a maple leaf red with gold flash, which is more eye-catching than 619, and has more "caution". The lipstick is not overly exaggerated, with an aqua red hue and a feminine touch.
 
In 2018, L'Oréal launched its new range of Rich Lipsticks with a mist. The range has a matte texture, and the lipstick is enriched with moisturizing ingredients such as jojoba oil, so it has a certain level of moisture, and it is smooth to use without drying out on the mouth. Matte lipsticks generally have a higher color rendering, and the rich and misty lipstick is no exception, but the durability of the lipstick is relatively average, and it is easy to fade and dip into the cup, so it needs to be replenished frequently. The popular color 239 is the color used by TFBOYS Wang Yuan when he endorses it, so it is also called "Wang Yuan color". 239 is actually orange-red, thinly painted orange tone is more prominent, lively, cute and vibrant, playful and natural, suitable for student party use.
 
It can be said that it is a must-have series for users who like to play with makeup. The lipstick is infused with glitter for layering or creating a mermaid look. There are eight colors in the whole series, including the common purple and red, and the less common silver and brown, and there are many choices to choose from. L'Oréal lipsticks are available in the brand's official flagship store, and the prices are between 120 yuan and 150 yuan, which is cost-effective and suitable for entry-level users to practice.
 
Many people have a misconception about L'Oréal, believing that its products are cheap. In recent years, with the launch of L'Oréal's best-selling products, people have begun to change their perception of the brand. Although there are countless affordable brands in the makeup industry, L'Oréal has always been the leader.