The eponymous brand was founded by Japanese makeup artist Shu Uemura. Shu Uemura was a pioneer of the world's first "fashion-themed makeup" and used color to express avant-garde concepts, and his makeup brand continues to do just that. Shu Uemura is passionate about artistic expression, such as performing makeup shows or launching artist collections, collaborating with well-known artists such as Minoka Ninagawa and Takashi Murakami.
 
Shu Uemura has launched a series of lipsticks such as colorless lipsticks, colorless soft mist lipsticks, and colorless neon lipsticks, with a variety of options. Except for the limited edition with a slight difference in design, the other ordinary versions of the lipstick are uniformly matched with a silver-white cream shell and a transparent lipstick cap, with a simple design, but it is often complained that its packaging is slightly cheap.
 
The Infinite Soft Mist Lipstick is the most popular collection, and its highlight is its ability to create a matte finish, known as a "soft mist". The lipstick has a matte texture, but unlike the MAC Matte series, the Colorless Soft Mist Lipstick is smooth to use and easy to apply, without flaking or creating, but it is slightly plucked, so it is recommended to use a lip balm as a base first. The lipsticks are highly saturated and provide excellent coverage, and lipsticks with matte textures tend to have a good durability and are not easy to stick to the cup, and this collection of lipsticks is no exception. It is worth mentioning that the cream of the colorless soft mist lipstick is soft and easy to be destroyed, so you need to pay more attention when using and storing it.
 
There are many colorless soft mist lipstick names, and each color name corresponds to a different Japanese place name, which is unique. Lipstick is mainly divided into red, burgundy, coral, pink, orange, nude six colors, most of the colors are relatively safe, do not pick the skin color, have a whitening effect. The Colorless Soft Mist Lipstick has a low error rate and is suitable for novice users, but for those who are looking for color innovation and prefer exaggerated makeup, this series of lipsticks does not meet the needs.
 
OR570 is the star shade of Shu Uemura, and the lipstick is a classic blood orange. The so-called blood orange is a deep red with orange tones, but the upper mouth of OR570 is more pink than the ordinary orange-red, which perfectly restores the color of grapefruit flesh and shows vitality. RD156 belongs to the red family of rose-red. Different from the flamboyant red, the rose red is more delicate and charming, more gentle, and not tacky. RD163 is Shu Uemura's lipstick designed for Asian women, it is a blood red color with no blue and yellow tones. Although it is red, RD163 is not serious and formal, but has a more youthful and beautiful feeling, and it is not abrupt in daily use. In addition to the matte texture, RD163 is also available in two textures: moisturizing and condensed.
 
Users with poor lip condition can also opt for the Colorless Lipstick, which is a moisturizing texture that is more moisturized, smooth and easy to apply, and does not look greasy on the mouth. Lipstick has a medium durability and is easy to stick to the cup. The series has more purple than the colorless soft mist series, in which the fluorescent ultraviolet color color is unique, suitable for cool and trendy exaggerated makeup. Shu Uemura lipstick is available in the brand's official flagship store, with a complete range of series and color numbers, and the price is 215 yuan.