Rooted in film and television sets, EX:beaute, a niche Japanese beauty brand that mainly provides cosmetics for films, TV dramas and stage plays, is gradually coming to the forefront. EX:beaute Cleansing Oil was born in 2016 and won the first place in the makeup remover category voted by 300,000 readers at the VoCE Magazine Beauty Awards.
 
The ingredients used in the Meizu Star Cleansing Oil are relatively unique, using hydrogenated polyisobutylene, which is a synthetic squalane with excellent skin-friendliness and excellent makeup remover. Squalanes are not easily sensitized, but they are not particularly suitable for oily skin. Because oily skin is oily, long-term penetration of squalane may cause keratinocyte keratinization and cause acne, so it is important to shorten the stay time of the product on the face when using it for oily skin.
 
The texture of hydrogenated polyisobutylene itself is clear, however, the Meixing Cleansing Oil also adds a variety of vegetable oils, so that the texture of the product has a certain thickness and the ductility is slightly worse. Not only that, although the Charm Star Cleansing Oil is added with existing skin care oils such as jojoba oil and grapeseed oil, the moisturizing degree after washing is still lacking. This cleansing oil also adds fragrance-type ingredients such as rosemary leaf oil and lavender oil, and there are dozens of vegetable oil ingredients, which are more complex and sensitive skin needs to be carefully chosen. In addition, although EX:beaute has not entered China, it has launched cross-border e-commerce services, and the price of 150ml cleansing oil is about 260 yuan.