Founded in Shanghai in 2006, the brand follows the Danish AstmaAllergi Forbundet (Allergic Asthma Prevention Organization) regulations on the use of raw materials, and the sales channel in the mother and baby store is overwhelming. In 2010, it was designated as a recommended cooperative brand by the China Eugenics Science Association directly under the Ministry of Health, and then won a comprehensive victory in RT-Mart and Johnson & Johnson for more than 3 years, and was finally wholly acquired by Johnson & Johnson Group.
 
 
Since its birth, it has been positioned in the high-end market, without fragrance, pigment, mineral oil, talcum powder, formaldehyde and dioxane and other raw materials, although the price is higher than that of many Chinese brands in the domestic market at that time, but in the current many cleaning and care products it highlights a considerable cost performance. Its products focus on plant ingredients, and innovatively design skin care products with different base formulas for boys and girls, with 258ml shampoo and shower gel priced at less than 25 yuan, and 30g children's moisturizer less than 23 yuan. The high-end native Youbei series contains meadowfoam seed oil, jojoba seed oil, chamomile flower extract, bitter orange flower extract and other ingredients, which will have stronger nourishing power than the natural series, and the price of 30g children's moisturizer is still less than 40 yuan, which can be described as good quality and low price.