Mintel, a British market research agency, pointed out that Shark has surpassed Dyson to become the number one brand in the US vacuum cleaner market. Founded in 1998, Shark specializes in household cleaning products. As of the end of 2017, it ranked first in the U.S. vacuum cleaner market for four consecutive years. But Shark's development in China has not been smooth, and its Chinese branch is controlled by Joyoung.
 
Although Joyoung has a huge advantage in offline channels, Dyson is invincible in the domestic offline vacuum cleaner market, and Shark's brand awareness is far less than Dyson's, and it is still a little difficult to gain a foothold in the high-end market. The domestic online market is occupied by brands that focus on cost-effectiveness such as Midea and Puppy, and Shark is not easy to break through. In addition, the products introduced by Shark are large in size and not localized enough, making it difficult to become the first choice of domestic consumers.
 
For the time being, Shark only promotes four handheld vacuum cleaners in China, with a price of more than 2700 yuan, the basic parameters are similar, and the dust cup is used to store dust, and the capacity is 0.7L. It comes standard with a HEPA13 filter, which is friendly to allergy or asthma sufferers. The main tip is illuminated with LEDs for easy cleaning of dimly lit areas. Rubber bumper strips are designed to avoid scratching furniture and walls.
 
The Duoclean dual brush head and the MultiFLEX folding arm are the main selling points of the Shark vacuum cleaner. The former is combined with a double brush with hard bristles and soft velvet to maximize the suction power of the vacuum cleaner. Stiff brushes are used to remove carpet dust, while soft brushes are suitable for cleaning large dirt particles. With the exception of the S1, the Shark vacuum cleaners are equipped with the MultiFLEX folding arm, which is ergonomically designed to allow users to clean the bottom of furniture such as tables and chairs without having to bend over.
 
The Shark vacuum cleaner model is not rich enough, the function is relatively plain, the difference between the product is mainly in the design and suction head, and it is too optimistic to ask consumers to pay about 1,000 yuan for the price difference.