According to a 2017 survey by statista, Beats is the third largest headphones in the U.S. market and one of three brands founded after 2000 among the top 10 brands. Beats was born in the era of rapid development of mobile devices, and the use of headphones has gradually expanded from indoor to outdoor, and consumers are paying more and more attention to the appearance of headphones. And Beats has always been good at working on the looks, which has made it a success in this transformation. In 2014, Beats was brought under the umbrella of Apple Inc.
 
Beats has two Bluetooth earbuds, Beats X and Powerbeats3 Wireless. They are all powered by Apple's W1 chip for headphones, which allows them to quickly connect and seamlessly switch between Apple devices such as iPhone, Apple Watch and iPad, while on Android devices they require a slightly cumbersome Bluetooth menu. The W1 chip also improves the battery life of the headphones, with the Beats X 8 hours of battery life in the upper mid-range range and the 12 hours of battery life in the Powerbeats3 Wireless at the top of the range. The application of Class 1 Bluetooth technology also allows the Beats X and Powerbeats3 Wireless to have a connection range of more than 100 meters, which is relatively rare among Bluetooth headphones. And they all support flash charging, and you can listen to songs for 1~2 hours after charging for 5 minutes.
 
As a brand owned by Apple, although Beats' products are not indicated on the packaging, they all carry MFi certification and support AAC Bluetooth encoding. In terms of sound, the three bands of the Beats X and Powerbeats3 Wireless are more balanced than the brand's previous products, but they still emphasize the low frequency more than other brands, and the restoration of the human voice in the midrange is not in place, and the high-frequency transparency and brightness are insufficient, which is still more suitable for listening to rock and rap overall. The Beats X scored just 66 points in the U.S. Consumer Reports, a significant gap to the likes of the Bose SoundSport Wireless and 1MORE iBFree Sport at 76.
 
In terms of product positioning, the 899 yuan Beats X pays attention to "light" and "portable", easy to store, and suitable for wearing on the street. The 1288 yuan Powerbeats3 Wireless is a sports headphone, which is firm to wear and has a certain waterproof ability.
Beats by dre X Bluetooth wireless in-ear headphones