Shandong Yellow River Estuary Hairy Crab Co., Ltd., China's famous freshwater crab, China's agricultural products with geographical indications, Dongying City's key agricultural enterprises, and a state-owned holding company integrating scientific research/breeding/sales industry system

Shandong Yellow River Estuary Hairy Crab Co., Ltd. is a state-owned holding company funded by the governments of Dongying City and Kenli County, the company was established in September 2010, since the establishment of the company, to promote the Yellow River Estuary hairy crab brand, standardize the Yellow River Estuary hairy crab market, integrate the Yellow River Estuary hairy crab marketing resources as its own responsibility, and actively build a national marketing service network, and strive to promote the development of the Yellow River Estuary hairy crab scientific research, breeding and sales industry system, and strive to build the Yellow River Estuary hairy crab into a beautiful city card of Dongying City. After more than three years of efforts, the products have been sold to North China, East China, Northeast China and other places, which has significantly enhanced the popularity and influence of hairy crabs in the Yellow River Estuary, and created good economic and social benefits.

As a leading enterprise of Dongying supply and marketing cooperatives, the company actively participates in the construction of other agricultural product circulation, and strives to expand the circulation channels of agricultural products, in addition to the Yellow River Estuary hairy crab and other series of aquatic products, but also expanded to the Yellow River Estuary rice and other series of high-quality grains and oils, edible fungi and other seasonal agricultural products, cultural craft gifts, boutique home textiles, high-grade tobacco, wine and tea and other categories of more than 300 varieties, for Dongying famous and high-quality characteristic agricultural products out of Dongying to play a positive role in promoting.

In addition to actively expanding physical outlets, the company is also actively involved in e-commerce network marketing, on the basis of building a good company website, innovating the sales method of hairy crabs, launching the online pick-up system of hairy crabs, and cooperating with a number of well-known websites, creating favorable conditions for the famous and high-quality brands of the Yellow River Estuary to go to the whole country.

In 2011, the company won the title of key agricultural leading enterprise in Dongying City, the advanced unit of safety co-ordination and unified protection of supply and marketing cooperatives in Shandong Province in 2012, the advanced unit of safety production of supply and marketing cooperatives in Shandong Province in 2013, the trustworthy unit of aquatic product quality in Dongying City for three consecutive years from 2011 to 2013, and the title of key agricultural leading enterprise of national supply and marketing cooperatives in 2013.