IMOLA, founded in Italy in 1874, is a well-known antique brick brand, a brand with typical Italian style, high product quality and artistic creativity, integrating art and industrialization of ceramics
The management of IMOLA Ceramics (China) is affiliated to Beijing Zhongxin Lihua Economic and Trade Co., Ltd., headquartered in Chaoyang District, Beijing. Beijing Zhongxin Lihua Economic and Trade Co., Ltd. was formally established in Beijing on August 8, 1999, focusing on the related business and operation in the field of international trade in the construction and building materials industry. In 2011, it officially formed a strategic partnership with the world-famous ceramic tile brand IMOLA Group of Italy, and jointly established a joint venture company in China.
Italian IMOLA ceramics
In 1874, in Imola, Italy, Mr. Giuseppe Bucci signed a brotherhood contract with the veteran members of the company with the ideal of "promoting the progress of industry and improving the economic conditions of the workers", laying the cornerstone of the moral and economic philosophy of the IMOLA Ceramics Group.
With a history of 140 years, based on the great aspirations of economy, production and human progress, IMOLA Ceramics Group not only has more than a century of tradition in ceramic manufacturing, but also has a long history and cultural connotation. Today, IMOLA Ceramics Group adheres to the business concept of "creating a better habitat and enjoying a happy life", operates wholeheartedly and becomes a great international company in the global building materials industry, and is the representative of the advanced design concept and manufacturing technology in Italy.
Art and industrialization are the two core elements that are integrated into production. The successful international growth of IMOLA Ceramics Group in Italy is the result of this unique combination. Since its participation in the International Exhibition in Turin in 1884, the synergy between art and industry has been the driving force behind the continuous service of the leading IMOLA Ceramics Group today, which has made the IMOLA Ceramics Group a representative of Made in Italy worldwide.
IMOLA Ceramics is in close contact with experts, distributors and end consumers to provide them with the most professional solutions and trend forecasts. In terms of new trends in ceramic design and technology: the design of individual services and the provision of exclusive solutions to meet the extensive needs of sales partners in terms of design, as well as products and brands. IMOLA Ceramics Group has strong market competitiveness in the context of internationalization, with four brands in the market: IMOLA ceramics (formerly bee tiles), LAFAENZA tiles, LEONARDO tiles and CLIP tiles, seven production bases, more than 1800 employees, a production capacity of 25.000.000 square meters for residential buildings and large buildings, a comprehensive turnover of more than 280.000.000 euros, and an export level of 70% of the group's industrial tile production.
IMOLA China
In 1999, IMOLA ceramics in Italy was awarded the title of "the soul of millennium art" by the then US President Clinton. In the same year, IMOLA ceramics from Italy were introduced to the Chinese market, and IMOLA ceramics were given a catchy name "bee tile" according to the shape of the logo.
For 15 years, IMOLA Ceramics has been committed to providing Chinese consumers with the most authentic Italian ceramic tiles, through a modern logistics system, with high-quality services, to bring Italian art life experience to Chinese consumers. At present, its market share has accounted for more than 50% of China's imported ceramic tile market, and has maintained in China's imported ceramic tile market for 8 consecutive years: the first market share, the first sales volume, the first marketing service, and the lowest customer complaint rate. According to Chinese customs data, Italy IMOLA ceramics has become the largest brand of ceramic tiles imported from Italy in China, and the daily cargo storage capacity of Nest Investment Group has reached 800,000 square meters.
IMOLA China is the first in the industry to provide consumers with professional consulting services to help them sort out their needs for living space. At the same time, IMOLA China adheres to the business philosophy of "people-oriented", and in order to promote the self-growth of employees, it has established an internal university, Bee University, to provide customized training courses from thinking, behavior to skill shaping. Now IMOLA China sales network has covered more than 100 cities across the country, with a total of more than 150 stores and more than 4,000 employees.
In 2011, IMOLA China was awarded the "Outstanding Contribution Award for Industry" by China Building Decoration Association. In 2013, in recognition of IMOLA China's contribution to the development of the design industry and the exchange of design art and culture between China and Italy, the China Building Decoration Association and Beijing International Design Week awarded IMOLA Group the "China Design Industry Development Promotion Award", and the Italian Ambassador awarded IMOLA China the "China-Italy Design Art and Cultural Exchange Contribution Award". In the same year, IMOLA ceramics won the title of "Best Design Product of the Year in the 2013 Beijing International Design Week Home Design Consumption Season", and won the title of "The Most Popular Imported Brand by Consumers" and "Leading Brand of China's Home Furnishing Industry" in China's Home Furnishing Industry.
