Zhejiang Kanghui Wood Industry Co., Ltd., founded in 1898, Zhejiang famous brand products, the director unit of China Forest Products Industry Association, engaged in the development/manufacturing/sales of wood flooring large-scale backbone enterprises, began to expand the Korean floor heating business in 2013

Zhejiang Kanghui Wood Industry Co., Ltd., headquartered in Nanxun, Huzhou, Zhejiang, is one of the founding enterprises of China's wood flooring capital, and the company inherits the Shen's wood art culture in 1898. The main business is the production, research and development and sales of solid wood flooring, solid wood parquet, ecological flooring, laminate flooring, wooden doors, wood veneers, etc. In 2013, the company began to expand the Korean floor heating business, and imported the Korean Kanghui Korean floor heating to achieve the industry's first overall floor heating integration. The sales volume of the company's Kanghui flooring, Kanghui Meijia wooden doors, Kanghui wood veneer and other brand products continue to grow strongly with a growth rate of 30%-50% every year, and the product market share, brand reputation and popularity are among the best in the industry, and have become one of the backbone enterprises in the development, manufacturing and sales of well-known wood flooring.

In line with the tenet of "building a leading brand in China's home furnishing industry and promoting the classic culture of Chinese home health", Kanghui Wood has built a new production base of Shenzhou Wood, Fude and Kang Lide since 2007 to optimize its own five-in-one industrial chain of "procurement, research and development, production, sales and service". With the advancement of the globalization strategy, Kanghui Wood has raw material supply bases in South America, Africa, Indonesia, Russia, Myanmar and other countries in the world, and has taken the lead in establishing a first-class product research and development and technical laboratory in China; It has a manufacturing system with a number of high-standard modern production lines, and has built a large-scale drying kiln with world-class computer numerical control steam drying equipment; In terms of sales system, it has formed a "multi-channel, intensive" sales system, and currently has nearly 800 stores in large, medium and small cities across the country, and has formed long-term strategic partners with many well-known professional building materials markets and supermarkets around the world, and its products are exported to more than 50 countries and regions such as South Korea, Japan, Singapore, Germany, Italy, the United States, Canada, and Australia.

With the development of the enterprise, the company has always adhered to the innovative spirit of Shen's wood culture, with the continuous research and creation of wood art, as well as the full attention to "scientific and technological innovation", Kanghui Wood continues to increase investment in technological innovation, strengthen the construction of high-quality innovative talents, and carry out industry-university-research cooperation with the Chinese Academy of Forestry, China Forest Products Industry Association, Nanjing Forestry University, Zhejiang A&F University, Kyoto University, University, Konkuk University and other scientific research institutes to establish a regional technical service center. And in-depth cooperation in the development of new scientific and technological innovation products. A number of Chinese and foreign senior consultants and engineers of the company have won the "South Taihu Lake Elite" Program Talent Award, "Outstanding Patriotic Chinese Award" and so on. Since the listing of Kanghui products, they have been qualified by major quality inspection and testing institutions across the country, and the customer satisfaction rate ranks among the best in the industry! In the process of development, Kanghui wood industry chain gradually expanded from the wood floor industry to the wood door, wood veneer, furniture and other wood products industry, and in 2013, it took the lead in introducing Korean original imported Korean floor heating, realizing the industry's first overall floor heating combination. At present, the company has two R&D and manufacturing bases in Zhejiang, which are located at No. 1 Fangding Road, Nanxun, Zhejiang (Kanghui solid wood flooring and wooden door design and manufacturing base) and No. 3999, Nianfeng Road, Nanxun (Kanghui Korean floor heating, laminate flooring, multi-layer solid wood flooring, 100-year-old Kanghui Wood Art Museum, Kanghui overall home display center, group headquarters office).

Excellent brand image and excellent market recognition are the core driving force for the strong development of the enterprise. Since 2006, Kanghui company has fully implemented the business ideas of big brand, big money, big strategy and big development, and spent huge sums of money on CCTV CCTV-1, CCTV-2, CCTV-7, CCTV-10, CCTV-News Channel, Jiangsu Satellite TV, Zhejiang Minsheng Leisure Channel, and mainstream local TV stations around the country to put advertisements in an all-round way, as well as the overall image publicity on the national mainstream website, building materials professional building materials newspaper media, etc., to show the excellent quality and profound connotation of Kanghui wood industry in an all-round way. The attention of the industry, but also strengthened and strongly promoted the new brand construction of Kanghui flooring, looking forward to the future, a brand aircraft carrier in China's home furnishing industry is setting sail at full speed.

After more than 20 years of unremitting efforts, Kanghui company continues to take the road of brand, with global service quality, "care for your life" high sense of responsibility concept, the new "noble butler service" system for more than 800 dealers and consumers across the country to provide better products and services! As the leader of China's home furnishing industry, Kanghui company is leading the rapid development of China's home furnishing industry, and strives to build a leading brand of service in China's home furnishing industry!