Ruibao (Beijing) Decoration Design Co., Ltd., a well-known wallpaper brand, formerly known as Shengxiang Wallpaper, is an outstanding representative of the domestic high-end wallpaper industry, and an enterprise integrating R&D, design and marketing of wallpaper soft decoration products

Ruibao Rainbow, the concept advocate and industry leader of Chinese wallpaper home decoration, is committed to creating a personalized home environment for more Chinese families by providing consumers with wallpaper products that are highly in line with personal aesthetic taste in design and strict in quality in accordance with international environmental protection standards, leading the change of lifestyle and the improvement of quality of life. Ruibao not only from Europe, America, Japan, South Korea and other regions and countries with the most developed wallpaper culture, continues to introduce the world's wallpaper boutiques; It also has China's first professional wallpaper design and R&D center, and constantly launches original style works that integrate Eastern and Western cultural elements and the spirit of the times, driving and leading the steady development of the entire Chinese wallpaper industry.

Ruibao wallpaper was born out of the flagship enterprise with lasting influence in China's home decoration industry today - Shengxiang Group. With the brand concept of "Create My Own Life", Ruibao advocates and strives to promote the concept of personalized aesthetic home decoration in China.

From the first day of entering the wallpaper industry, Ruibao (formerly Shengxiang Wallpaper) has positioned its corporate goal to make wallpaper, a more aesthetically valuable, highly personalized home decoration art and home decoration concept take root and popularize in China. Because we firmly believe that with the continuous improvement of the overall material living standard and spiritual life needs of the Chinese people, simple food, clothing and comfort can no longer meet all the living needs of the people; Personalized aesthetic home furnishings will surely become the trend and trend of the new era. Ambitious goals require hard work to achieve. Ruibao was the first to establish consumers' recognition and confidence in wallpaper by introducing classic style German wallpaper; Then add the introduction of Britain, France, Italy, the United States, Japan, South Korea and other regions of the representative products so that customers can experience the world's diversified wallpaper style; On this basis, Ruibao has successfully tried the original design of the product, and has continuously launched original works that integrate Eastern and Western, classical and modern cultural and artistic elements, in order to better meet the higher and more diverse spiritual and cultural needs of people in the new historical period.

Positioned to bring Chinese consumers the world's synchronization and can guide the trend of wallpaper products, Ruibao in strict accordance with the unified authorization, unified image of the business model, and steadily build covering all levels of cities across the country Ruibao product franchise stores, to ensure that the company's customers can not only experience the world's most popular wallpaper style and development trends, but also enjoy Ruibao's leading in the industry, from product matching to after-sales maintenance of professional full service.

The company has reason to believe that the revival and popularity of wallpaper (wallpaper) in China is the inevitable and trend of the development of the times, but the development of this cause requires the joint efforts of all our industry colleagues and other social forces. Ruibao sincerely hopes to work together with all colleagues in the industry to make the wallpaper industry bigger and stronger, so that more Chinese families can enjoy a high-grade personalized life.

1 January 2009The Icon wallpaper business officially launched the independent "Ruibao Rainbow" brand, Ruibao (Beijing) Decoration Design Co., Ltd. began to operate independently, with its own brand, independent research and development base, and a complete industrial chain of the development of wallpaper enterprises - announcing the official beginning of the Ruibao era;