CIFI Group Co., Ltd., a listed company in Hong Kong, is the vice chairman unit of the National Real Estate Chamber of Commerce Alliance, and a medium-sized real estate enterprise integrating real estate development/construction/commercial management/property services
CIFI, founded in Shanghai in 2000, focuses on real estate development, and was listed on the main board of Hong Kong in 2012 (stock code: 00884.HK). HK), which has maintained an average annual compound growth rate of 40% for a long time, achieved sales of 53 billion yuan in 2016 and 31.25 billion yuan in 2015, and is a successful sample of balanced, rapid and steady development of China's medium-sized real estate enterprises.
Strategic layout
CIFI is guided by strategy and adheres to the "3 X" investment strategy, namely the Yangtze River Delta metropolitan area with Shanghai as the center, the Pearl River Delta metropolitan area with Guangzhou and Shenzhen as the center, and the Bohai Bay Rim metropolitan area with Beijing as the center. 1. Deeply cultivate 21 first- and second-tier cities such as Shanghai, Beijing, Suzhou, Hangzhou, Ningbo, Hefei, Nanjing, Shenyang, Changsha, Wuhan, Chongqing, Guangzhou, etc., and have fully formed the "Yangtze River Delta" metropolitan area with Shanghai as the center, the "Bohai Rim" metropolitan area with Beijing as the center, the "Pearl River Delta" metropolitan area with Guangzhou and Shenzhen as the center, and the "3 X" national regional layout of many second-tier core cities. It is deeply involved in nearly 20 first- and second-tier cities such as Shanghai, Beijing, Suzhou, Hangzhou, Hefei, Nanjing, Tianjin, Shenyang, Changsha, Chongqing, Wuhan and Guangzhou, and continues to improve its national layout.
Invest with precision
CIFI's focus on market research and outstanding investment capabilities are a strong driving force for CIFI's extraordinary development. In 2016, in the face of the turbulent land market in hot first- and second-tier cities, CIFI targeted second-tier cities with potential to acquire land and expand its territory through project cooperation. In the first half of the year, CIFI acquired a total of 12 land projects with an attributable interest land price of RMB4.6 billion and an average land purchase cost of RMB4,300 per square meter. As of June 30, 2016, CIFI's land bank had a total gross floor area of approximately 13.5 million square meters. In 2015, CIFI accurately grasped the opportunities in the strategic window period, with a total foreign investment of more than 30 billion yuan and a value of nearly 100 billion yuan, of which 90% were concentrated in first- and second-tier cities such as Beijing, Shanghai and Guangzhou, which laid the foundation for the company's future development.
Financial ability
Financial capability is the core competency of real estate enterprises in the Silver Age. While maintaining high returns, CIFI has maintained low debt, adopted a sound financial strategy, continued to optimize its debt structure, and reduced its cost of capital, which has been recognized by more and more institutional investors, and the company's debt rating has been continuously upgraded. In 2016, CIFI successfully issued RMB6 billion of private placement bonds and signed a three-year unsecured USD/HKD dual-currency syndicated loan agreement of US$600 million with interest rates as low as (LIBOR/HIBOR) of 4%. At the same time, CIFI replaced its high-cost debt with lower-interest cost financing, and fully redeemed its US$500 million US dollar bonds due 2018 with a coupon of 12.25% in April this year. In 2016, CIFI signed strategic cooperation agreements with China Construction Bank, Agricultural Bank of China, Bank of Communications, China CITIC Bank, Ping An Bank, etc., and obtained more than 71 billion yuan of domestic bank quota throughout the year. CIFI actively adjusts the ratio of domestic and foreign financing, and has established strategic cooperation with the head offices of several large domestic state-owned banks.
Win-win cooperation
The sea is inclusive of all rivers and coexists. CIFI adheres to an open cooperation strategy, and has won the recognition and respect of its peers in the market with its refined business, forward-looking vision, accurate judgment, good reputation and open mind. A large number of well-known enterprises have established strategic partnerships with CIFI, including private enterprises such as Vanke, Gemdale and Longfor, state-owned enterprises such as Shoukai, Greenland and Poly, as well as Hong Kong enterprises such as Henderson and Hongkong Land, totaling nearly 50.
Professionalism
Returning to the fundamentals and enhancing product strength, CIFI insists on doing a good job with ingenuity. In the face of market changes, CIFI has actively adjusted its product structure, and the proportion of mid-to-high-end products has increased to more than 50%. In 2015, CIFI officially launched its top-level high-end product line "Boyue series", relying on CIFI's consistent precise positioning and 16 years of high-end product research and development skills, the Boyue series became famous, Suzhou Boyue Mansion and Shanghai Boyue Binjiang were sold out one after another and set a local property market record, and the "CIFI Boyue series" brand was also rated as one of the six cutting-edge luxury houses in China. In 2016, CIFI's "Boyue series" projects were implemented in Shanghai, Suzhou, Nanjing, Hefei and other hot first- and second-tier cities, conquering the Yangtze River Delta luxury housing market with extreme quality and impressive performance.
Humanistic feelings
Along the way, we have served more than 60,000 warm CIFI families. CIFI's subsidiary, Yongsheng Property, is one of the top 100 property service companies in China, with national first-class qualifications, and has many excellent demonstration projects in 21 cities, with a management area of more than 10 million square meters. "Customer-oriented, sincere hospitality". Relying on such values, Yongsheng Property continues to provide touching services for owners, creating a safe, comfortable, convenient and elegant working and living space for customers.
Business Management
Pleasant space, good life. CIFI Retail, a subsidiary of CIFI Group, currently manages more than 10 commercial centers with an area of more than one million square meters. In 2017, CIFI Commercial will open a total of 5 projects, achieving an annual rental income of more than 100 million yuan. Relying on three product lines, namely large-scale commercial complexes, regional commercial centers and community commercial centers, with Shanghai and Beijing as the center, CIFI Commercial will accompany the Group's real estate business to advance rapidly across the country. In the future, CIFI Commercial will actively connect with the capital market and will be among the top 10 commercial brand management companies in China within five years, and will continue to move towards "the best commercial real estate management company in China".
Embrace innovation
CIFI is not only focused on the present, but also focused on the future. CIFI understands the scarcity and non-renewable nature of land resources. Together with Tsinghua University, we are committed to pioneering exploration and experimentation of sustainable settlements, developing more ecological, energy-saving and environmentally friendly products, and making our cities greener, more environmentally friendly and smarter. At the same time, CIFI has long focused on research in the fields of all-age livable communities, residential industrialization, and co-working space, and continues to inject fresh vitality into China's urbanization process.
Cultural vision
Don't forget the original intention, you have to always. CIFI aspires to be a "respected world-class real estate company". For a long time, CIFI has formed an organizational culture of simplicity, fairness, sunshine, respect, trust, and openness, as well as cultural values of integrity, gratitude, responsibility, unity and hard work, and learning and innovation. Facing the future, all CIFI people will continue to dare to work hard, be loyal and dedicated, challenge themselves, pursue excellence, and provide more people with high-quality life experience with products and services.
CIFI, build a better life with heart!
