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Binjiang real estate brand introduction

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Hangzhou Binjiang Real Estate Group Co., Ltd., founded in 1992, is a listed company, a first-class development qualification of the Ministry of Construction, and a comprehensive enterprise integrating real estate development, service industry and financial industry

Hangzhou Binjiang Real Estate Group Co., Ltd., founded in 1992, has the first-class development qualification of the Ministry of Construction, is one of the top 500 private enterprises in China, one of the top 50 real estate enterprises in China, and a leading real estate enterprise in the Yangtze River Delta. The company adheres to the professional concept of "creating life, architect", being the industry quality leader and regional brand leader, and has formed the core competitiveness of the enterprise of "quality-based, strategy-oriented, brand-centered, capable and efficient means". On May 29, 2008, it was successfully listed in Shenzhen, becoming the only real estate company listed on the domestic A-share IPO in that year, with the stock code of 002244. In 2016, it ranked 28th in China's Top 100 Real Estate Companies, and its profitability index ranked among the top 10 in China. In 2016, Binjiang Group's annual sales were 36.68 billion yuan.

In terms of industrial development strategy, Binjiang Group has become a large-scale joint stock limited company with real estate development as the main body and equal emphasis on service industry and financial industry.

In terms of the regional layout of the enterprise, Binjiang Group has formed a "three-point-one-side" development strategy with Hangzhou as the base, Hangzhou, Shanghai and Shenzhen as the three major cities, and the rich cities in the Yangtze River Delta as the face. As of 2017, the company has more than 3 million square meters of land reserves, with a reserve value of 120 billion yuan.

In terms of product research and development, the company has successfully established a number of complete product standardization systems such as "A, A, B, B, C", and further extended the standardization system to property services, community facilities and professional services and other real estate-related industries.

Under the new normal of real estate, Binjiang Group has actively transformed and upgraded, laid out town construction, explored overseas markets such as Seattle in the United States, and actively diversified foreign investment, including the Internet, biomedicine, new energy and Industry 4.0, etc., and fully opened a new blueprint for diversified development.

Binjiang Group is an enterprise that keeps pace with the times, and it is also an enterprise that puts execution first. In the future development, the group will continue to improve the recognition of the society, the influence of the industry, and the reputation of the owners, and use the most solid efforts to lay the profound humanistic heritage of the enterprise, build a century-old foundation of the enterprise, create an ideal habitat for thousands of households to live and work in peace and contentment, and become a trustworthy real estate brand in the hearts of consumers.


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