Shichuang Home Decoration Group Co., Ltd., one of the top ten brands of home decoration, is a service provider in the field of pan-home furnishing integrating space design, home decoration, tooling, wood system production, furniture production and sales, and a standardized overall home furnishing service enterprise
Shichuang Home Decoration Group Co., Ltd. was established in 1999. With many years of experience in project construction and integrated operation, at the beginning of 2005, Shichuang Decoration entered the field of home decoration as an innovator, and the elaborate design of 288 hardcover package not only redefined the overall home decoration model of package type, but also defined the price benchmark of brand home decoration.
In the following ten years, Shichuang has always adhered to the overall home decoration model, and led the overall home decoration from price to value of the whole line of evolution. After moving home from 28800 hardcover, after 388/688/988, 3 series/6 series/9 series, and capricious installation, now the application of Internet thinking has launched an ideal overall home decoration solution, square meter pricing, luxury configuration, and overall construction after-sales, so that it has become a popular product in 28 cities across the country. In 2012, Shichuang became the first brand home improvement enterprise in the industry to enter the Tmall mall, and then gradually established the first market position in the Tmall home improvement category, and in 2014, Tmall Double Eleven, the sales volume was close to 20 million, and at the same time, more people felt the power of the Internet of home decoration. In the 2015 Tmall Double 11 promotion, the sales volume of Shichuang Internet home improvement products reached 416 million, winning the sales championship of the home furnishing category in one fell swoop, and ranking seventh in the global hot sales list of Tmall, writing a new chapter in the Internetization of home decoration. The core competitiveness of the overall home improvement is the control of the industrial chain, and it has taken ten years to build a real home improvement industry chain.
Starting from the upstream supply chain and raw materials, especially customized products are produced by Shichuang's own factory, in the 40,000 square meters of wood production base of Shichuang's self-operated, the German production line will turn the virtual data in the ERP system into a physical object with accurate dimensions, and at the same time, in order to connect the production and sales construction links more efficiently, in 2012, Shichuang's self-operated logistics was officially launched, and point-to-point distribution made it possible for products to reach the construction site directly from the factory, making it possible to have zero inventory. The supply of main materials is one of the key links in the overall home improvement industry chain, and the standardized main materials of the overall home decoration are purchased directly from the brand factory by Shichuang, which completely bypasses intermediate links such as regional agents, reduces costs and has a higher degree of overall controllability.
At the same time, the scope of Shichuang procurement covers the United States, Germany, Denmark, Spain, Japan and other countries, and now the overseas direct purchase model of Shichuang has become the first choice for more and more European main material manufacturers to enter China. The rapid development and stable industrial chain made Shichuang quickly favored by the capital market, and now Shichuang has successfully completed the A round of venture capital absorption, and Leiyan Capital and Dachen Venture Capital have successfully invested in Shichuang. Behind the trajectory is the accumulation of strength, with a good development trend, the number of employees in the country has reached 4,214, with 28 directly operated companies, the overall home decoration experience hall in the country covers an area of more than 100,000 square meters, and has a domestic first-class designer team and supply chain partners all over the world.
In the future, Shichuang will continue to adhere to the personalized overall home decoration positioning, adhere to vertical operation, and provide users with complete home decoration services such as space design, main material purchase, decoration construction, wood production, furniture production and sales. Continue to expand the national market and integrate upstream and downstream resources, so as to continuously improve the cost performance of products and create the ultimate ideal space for more Chinese users.
