A well-known learning desk brand, founded in Taiwan in 1969, is a well-known DIY storage furniture brand in China, specializing in the marketing of learning furniture and DIY small furniture imported from Taiwan
Gaolin Trading (Shenzhen) Co., Ltd. is a joint venture between Gaolin Industrial Group, a listed company in Taiwan, and Xinye Furniture Group, the world's largest casual furniture manufacturer, with the main brand of "Eslite Life", specializing in the marketing of Taiwan's imported learning furniture and DIY small furniture, etc., targeting the urban community, appealing for simplicity and functional design, and striving to become a trusted brand of Chinese fashion furniture.
Gaolin Xinye Trading Co., Ltd. adheres to the business philosophy of "high-quality life, eslite dedication", and launches a series of household products to create a simple, comfortable and modern life; It mainly contains metal, plastic, wood and other household items. The company advocates the enterprise spirit of "diligence, simplicity, innovation and unity", and strives to create an "inclusive and harmonious" cultural atmosphere. Innovation is the core competitiveness of the brand, with unique development ideas, in line with the principle of "facing the market, being close to the market, and serving the market"; The company will uphold the belief of "treating it with sincerity and perseverance" to provide customers with dedicated and high-quality services.
The development history of Gaolin Industrial Group
The company was founded in 1969 in Taipei, Taiwan. Mainly export building materials and related processed products.
In 1971, with the United States as the main market, it actively expanded the export of products of small and medium-sized enterprises in China, and set up its first overseas office in New York, USA.
In 1978, it was approved by Taiwan's Ministry of Economic Affairs as a large trader, and has since set up offices in Los Angeles, Chicago and New Jersey.
In 1982, he was awarded the Medal of Outstanding Export Manufacturer by the Ministry of Economic Affairs of Taiwan. In addition, overseas offices have been set up in Hong Kong, Manila, Bangkok, Jakarta and other places to grasp the advantages of broader source procurement.
In 1989, he acted as an agent for G2000 clothing in Hong Kong. Gaolin Industrial Group's shares were listed on the Taiwan Stock Exchange at the end of the year.
In 2002, Gaolin Passenger Car Leasing Co., Ltd. was established and entered the field of car rental business.
In 2003, the Shenzhen trade office was greatly expanded, and it took root for a long time to grasp the business opportunities of mainland trade.
In 2005, it obtained the agency of Francfranc, a well-known Japanese home furnishing brand, in Taiwan.
In December 2006, the first Francfranc boutique for household goods was opened.
In April 2008, the Francfranc Breeze store was opened, and in November, the Kaohsiung Dali store was opened.
In August 2011, Gaolin Xinye Trading Co., Ltd. was established in Shenzhen to expand the domestic market in Chinese mainland.
