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Brand introduction of Yi Zun Xuan

The logo of the Yi Zun Xuan

Founded in 1998, it is a famous trademark in Shanghai, the vice chairman unit of China Mahogany Classical Furniture Council, and a large-scale mahogany furniture manufacturer integrating design, production and sales

It is committed to providing people with traditional oriental charm and contemporary aesthetic taste of life artworks, it includes but is not limited to Chinese furniture, wood carving treasures, study utensils, etc., they are not only practical products of life, with the basic function of use, but also the art of life, can create a spiritual space with the quiet and elegant characteristics of the Chinese, but also belongs to the future appreciation space of life art collections.

The spiritual world of the Chinese is closely linked to real life, both entering and being born; The products of Yi Zun Xuan are cleverly linked with Eastern philosophy, which is both functional and artistic. The metaphysical can be a device, the metaphysical can be the Tao, the Confucianism, Buddhism and Taoism can be the confluence of the three teachings, and the wind and elegance can be played together.

Founded in Shanghai in 1998 by Mr. Bao Tianwei, the brand is based on Dongyang wood carving, integrating the strengths of Cantonese furniture and Soviet-style furniture, integrating Song-style furniture, Ming-style furniture and Qing-style furniture, and finally converging in Shanghai, forming a new Chinese living space with a strong self-style and artistic pursuit. Bao Tianwei is obsessed with the refinement of skills and design thinking, never following the rules of blindly antique, has been thinking about innovation, trying the original Chinese furniture, he wants to be a Chinese craftsman with the spirit of the times and a leading role, in the skills of the ancient and modern, in the concept of leading the trend. He also wants to have a dialogue with world culture and mainstream aesthetics, and achieve creations with an open vision. The brand aesthetics of Yi Zun Xuan is not only a traditional Chinese aesthetic with simple blank space, but also an open and inclusive art of life.

Art runs through the past and the present, and respects thousands of families. With exquisite wood art, Yi Zun Xuan connects tradition and modernity, East and West, art and life, and serves thousands of poetry homes with an attitude of respecting art and the concept of customer-oriented. "Yi Zun Xuan" pays attention to value inheritance and creation, and always presents the elegant life of oriental art with different materials and creativity with the spirit of craftsmanship and supreme quality, which is the brand story of Yi Zun Xuan.

Since the establishment of the brand, the brand has opened more than 40 retail spaces in major cities across the country. In December 2014, after six years of preparation, Yi Zun Xuan launched the industry's first redwood experience space integrating culture, art and retail in Shanghai - Mahogany Furniture Expo and Yi Zun Xuan Furniture Boutique, Bao Tianwei Huanghuali Collection. In June 2017, the "Yi Zun Xuan Space" located on Huaihai Middle Road was opened, showing the world the subtlety of the Oriental aesthetic life of Yi Zun Xuan.


This brand introduction page is provided with graphic information PP1002341 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer

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