Founded in Chicago in 1952, with a history of more than 60 years, the world's premium barbecue brand is known for its new concept of "braising" that is healthy and integrates a variety of cooking techniques

In 2016, Weber, a global premium barbecue appliance brand with a history of more than 60 years, officially announced its entry into the Chinese mainland market, perfectly integrating barbecue style from the United States and traditional Chinese food culture.

While most Chinese consumers still retain the traditional barbecue concept, Weber hopes to subvert the traditional barbecue model and advocate a new concept of 'stew' that is healthy and integrates multiple cooking techniques, bringing true top-notch taste buds with a simple and convenient barbecue method. ”

In 1952, Weber's founders drew inspiration from buoys to create a new concept of "stew" cooking, rewriting the traditional definition of barbecue and setting off a shocking revolution in outdoor cooking in the United States. For more than 60 years, Weber has continued to innovate and evolve to become the world's leading manufacturer of premium barbecue appliances, and has always been committed to developing new barbecue experiences that will bring a wonderful and unique cooking experience to every consumer.

Now, Weber has officially landed in China with a new concept of "stewing", sharing with Chinese consumers a new delicious experience that combines multiple cooking modes such as roasting, baking, pan-frying and stir-frying. Whether it's a fiery American pizza, a delicate French dessert, a sweet Hong Kong-style barbecued pork or a fragrant and refreshing Chinese ravioli, the Weber Grill can easily handle all kinds of delicious dishes that you won't expect. The "stewing" technique and a dazzling array of ingredients can be matched to your heart's content, extending the endless aftertaste of your lips and teeth, subverting and innovating your taste buds, and igniting the infinite possibilities of cooking.