Shanghai Oriental Pearl New Media Co., Ltd., founded in 1992, is a new Internet media group mainly engaged in digital marketing, console games, TV shopping, culture, entertainment and tourism and other media-related service industries

The Oriental Pearl Tower, also known as the Oriental Pearl Power, is located in Lujiazui, Pudong New Area, Shanghai, China, adjacent to the Huangpu River, across the river from the Bund, and is home to the Shanghai International News Center. The Oriental Pearl Tower was designed by Jiang Huancheng of Shanghai Modern Architectural Design (Group) Co., Ltd. The total construction investment amounted to 830 million yuan, and it borrowed a lot from the Xuzhou TV Tower built in 1990 in terms of engineering technology, which is known as the copy of the Xuzhou TV Tower. With a height of 467.9 meters, it is the third tallest tower in Asia and the fifth tallest tower in the world, second only to the Tokyo Sky Tree TV Tower (634 meters), the Guangzhou New TV Tower (600 meters), the CN TV Tower in Canada (553.3 meters) and the Ostankino TV Tower (540.1 meters) in Russia.

Shanghai Oriental Pearl New Media Co., Ltd. (stock code: 600637. SH, hereinafter referred to as "Oriental Pearl") is a unified industrial platform and capital platform of Shanghai Radio and Television Station and Shanghai Media Group (SMG). The company has the largest content copyright library in China, the most complete categories and distinctive characteristics, as well as the largest multi-channel video programming distributors (MVPDs) in China, and its media-related services such as digital marketing, console games, TV shopping, culture, entertainment and tourism are leading in the industry. Based on the strong media business and taking the Internet TV business as the entry point, the company is making every effort to build an Internet media ecosystem including "content, channels, platforms and services", providing users with a full range of entertainment services such as film and television content, games, shopping, entertainment and tourism, and creating a new Internet media group with the most market value and communication power, credibility and influence.