Founded in 1962, VIRJOY is a well-known trademark in Jiangsu Province under Sinar Mas Group, a brand of tissue paper known for its softness, focusing on toilet paper/roll paper/boxed tissue paper/wet wipes and other paper products
VIRJOY is a subsidiary of Asia's largest tissue paper production and marketing company, Golden Red Leaf Professional Group Co., Ltd. Since the birth of the brand in 1962, the advanced R&D center continues to bring the ultimate soft experience to consumers around the world. Since entering China in 1998, it has been committed to meeting the needs of high-end consumers for top quality tissues, and its excellent quality has won a wide reputation.
In 2010, after years of careful research and development, a new series of Virjoy products was born. The new series of products come from the advanced Virjoy professional R&D center, using advanced technology to continuously innovate, insisting on providing the softest tissue paper beyond the current world, giving high-end consumers a brand-new, surpassing the previous and extremely soft paper experience, and enjoying a delicate life.
The company has always been committed to providing you with fashionable and modern, elegant and exquisite, very high-quality household paper, pampering yourself in a busy life, and loving yourself in the softest way.
With an inbound and outbound terminal, a 250,000-kilowatt power plant and a 30,000-ton-per-day wastewater treatment plant, Jinhongye Paper has two Crescentformer Tissue Machines, the world's largest and most advanced tissue machines imported from Europe, with a current speed of 2,000 m/min. In the finished product processing technology, Jin Hongye brings together the world's top tissue paper processing and packaging equipment, more than 60 fully automatic production lines, 80% from Italy, Germany and other European countries, 20% from Japan, Taiwan and other places, the current equipment all use automatic production control, the production process parameters are consistent, and the strict production process ensures the excellent quality of the products.
In January 2002, Jinhongye Paper successively passed the ISO14001 and "ISO9001 system certification, and in January 2005, it passed the supervision and audit of ISO14001 renewal certificate, and successively passed the OHSAS18001 occupational health and safety management system and FSC management system certification. The environmental policy of Golden Red Leaf is: protect the environment, cherish resources, prevent and control pollution, and continue to improve. At present, the green area of the factory has reached more than 40%, and the lake garden in the factory reflects each other, truly forming a green factory.
The main products of Jinhongye Paper are: toilet rolls, extractable toilet paper, treasure rolls, boxed facial tissues, extractable facial tissues, pocket facial tissues, paper handkerchiefs, napkins, kitchen paper, large toilet rolls, paper towels and wet wipes.
The main brands are: "Weijieya", "Qingfeng" and "Zhenzhen", and the market share of the three major brands has accounted for a considerable share of the total household paper market in China. Among them, the "Weijieya" brand has won the title of famous trademark in Jiangsu Province, and the "Weijieya" and "Qingfeng" brands have been "national inspection-free products".
