Founded in 1999, it is a well-known guzheng brand, focusing on the online direct sales model, focusing on the production, research and development and production of guzheng and guqin

Yangzhou Longteng 1976 Musical Instrument Co., Ltd. is located in Yangzhou, an ancient city of thousand-year-old culture, which is not only the hometown of Chinese guzheng, but also the birthplace of the famous Guangling Qin School. Over the years, the company has focused on the production, R&D and production of guzheng and guqin, and has designed and produced more than 25,000 guzheng and 5,000 guqin annually.

"Carry forward" is a registered trademark of Yangzhou Longteng 1976 Musical Instrument Co., Ltd. The company was founded in 1999, and registered the "Carry Forward" brand trademark in 2003, with the trademark registration number of 3253185, which is one of the ten earliest registered zither trademarks in the country.

From the beginning of the establishment of the factory, the promoters have focused on the production and research of "good voices", and the users of the promoters have also flocked to the factory. From 2008 to 2017, Promoting Guzheng became the only designated guzheng for the national guzheng examination of the Shanghai Conservatory of Music for ten consecutive years (Shanghai Conservatory of Music is the founding institution of the guzheng examination), and the promotion of the guqin became the only designated qin for the national guqin examination of the Shanghai Conservatory of Music.

As early as 2000, the promotion of Guzheng put forward the "one week return, one month replacement, one year repair" service criteria, this standard became the first in the industry. Such a service not only reflects the sincerity of the people, but also reflects the confidence of the people in the products.

The scale of carrying forward Guzheng has been leading, but scale has never been the company's pursuit. Adhering to the product concept of "good voice" and adhering to the scientific research direction of "academic" are the core values to be promoted. In today's complex Guzheng products and uneven quality, the pursuit of Guzheng quality and timbre is the company's eternal persistence and deep love!