A well-known diaper brand, a modern enterprise specializing in R&D, production and sales of baby paper products and feminine paper hygiene products, its "platinum one" high-end series enjoys a high reputation
Hunan Yiduo Household Products Co., Ltd. is a provincial high-tech enterprise specializing in R&D, production and sales of baby paper products and feminine paper hygiene products, which was established in Liuyang, Hunan Province in May 2009. Now it has more than 1,000 excellent employees, more than 100,000 square meters of standardized production workshops and warehouses and professional laboratories, and a scientific research center of 7,000 square meters. At present, the supporting industrial park and the third phase of the project have started construction one after another, and it is expected to be put into operation in the first half of 2018, when the company's total construction area will exceed 220,000 square meters, with a total investment of 1.5 billion yuan; It is expected to reach full capacity within five years, with an annual output value of 3 billion yuan and an annual profit and tax of 400 million yuan, and is expected to become the largest diaper manufacturer in the national brand.
The company has five wholly-owned subsidiaries: Hunan Yiduo Zhongying Marketing Co., Ltd., Hunan Yiduo Tianxia Brand Management Co., Ltd., Changsha Hongrui Sanitary Products Co., Ltd., Hunan Yiduo Heshun International Trade Co., Ltd., and Shenzhen Yiduo Zhongying E-commerce Technology Co., Ltd.
The company integrates the spirit of ingenuity into all aspects of product development, production, design and quality control. In 2016, an academician expert workstation was established with Academician Zhou Qifeng, the former president of Peking University, as the chief scientist, which was approved by the Changsha Association for Science and Technology, and was officially awarded by the Changsha Municipal Government in August 2017. The company has 42 declared patents, including 5 invention patents. In December 2017, the company was rated as "Product Quality Supervision and Random Inspection Continuous Qualified Enterprise (2011-2016)" by Hunan Provincial Quality Supervision Bureau, and was included as a member unit of Hunan Quality Inspection Association (2017-2022).
In 2016, the "Yiduo" trademark was rated as "China Famous Trademark". It has a total of 297 registered trademarks such as "Yihua Tianxia", "Yihua", "Yihe", "Yigo", "Yiyou", "iDORE", "Loisid", and "Bamboo Enough True Color". The high-end series represented by "Platinum Yiduo" has created an industry benchmark quality, comparable to imported brands. The company has passed "ISO 9001 International Quality Management System Certification" and "ISO 14001 Environmental Management System Certification". The company's products have obtained the European Union "CE certification", the United States "FDA" registration, and the German dermatest dermatologists Association certification. The company has introduced more than 30 sets of international and domestic automated production lines such as GDM imported from Italy, and the products are exported to developed countries such as Europe and the United States in addition to the domestic market.
The company uses e-commerce (including mobile e-commerce) to join the brand factory store and directly supply the store with a variety of sales models, with flattened, diversified, online and offline mutual drainage and brand superposition, forming a virtuous circle of competitive advantage, becoming the most competitive sales model in the industry. The company built an e-commerce team in 2011, and the company has established strategic cooperative relations with major B2C and C2C platforms such as Tmall, Taobao, JD.com, Miya, Vipshop, and Beibei.com. At present, Yiduo brand has more than 2,000 direct supply terminal store customers in the national market in the form of F2B. In October 2016, Yiduo built its own retail channel system in the form of franchise - Yiduo Tianxia maternal and infant brand factory store, practiced a new F2C model, with the exclusive sales of Yiduo brand paper products, and the sales of sub-brand cleaning, supplies, supplementary food, cotton products, etc., and enhanced the core category advantages of franchise stores in the form of strategic cooperation sales with brand milk powder, and currently has more than 600 franchise stores in business, and reached a strategic cooperation model with the country's largest maternal and infant e-commerce platform Miya, fully opening the new retail era.
Through more than 8 years of hard work, with the strong support of provincial and municipal governments at all levels, Yiduo has become a large domestic diaper manufacturer in Central China, and at the same time has made due contributions to promoting Hunan to become the third largest production base of domestic diapers (Fujian No. 1 and Guangdong No. 2).
From April 2015 to June 2016, the company received four rounds of investment totaling nearly 300 million yuan in just 14 months, including well-known domestic institutional investors such as Jiangtong Group, Haiqing, Jiuyin Holdings, Xiaoxiang Capital and strong individual investors. The company's rapid development in the future has sufficient resources and strong resource integration capabilities. Haiqing has also been upgraded from a brand image spokesperson to a brand investor, defining a more labeled brand image for Yiduo, which is deeply trusted by 1000 0000 mothers.
Adhering to the mission of "all for flowers", with the strong support of provincial and municipal governments at all levels, the company will firmly and earnestly establish a new benchmark for maternal and infant brands, realize the corporate vision of "committed to becoming a leader in China's baby paper hygiene products industry and building a great national brand", and make unremitting efforts to achieve the great dream of an excellent enterprise.
