Founded in 1999, it is a well-known fashion home furnishing integrated custom brand, China's excellent green environmental protection products, the vice president unit of Guangdong Door Industry Association, and the earliest home furnishing enterprise in China to implement door/window/wardrobe integrated style customization
Guangzhou Xinbiao Home Furnishing Co., Ltd., founded in 1999 and headquartered in Xintang, one of China's top 100 famous towns, is a comprehensive enterprise integrating home furnishing customization, production, research and development, marketing and service.
Since its inception, Xinbiao has adhered to the business philosophy of honesty, pragmatism, efficiency and development, and has continuously strengthened its own construction. After 17 years of development, the company has a modern production base covering an area of 60,000 square meters, forming an industrial structure with "SIMBOR new standard customization" as the brand strategy management and R&D center, "SIMBOR new standard doors and windows", "SIMBOR new standard wooden doors", "SIMBOR new standard wardrobe" and "SIMBOR new standard cabinet" as the main body, and has laid more than 600 distribution stores across the country. Whether it is production strength or marketing layout, Xinbiao has always been at the forefront of China's home furnishing industry with undoubted advantages.
Over the past 17 years, the new standard of precise positioning and steady development has not only been highly synchronized with the trend development of the home furnishing industry, but also led the trend of the consumer market. In 1999, the new standard quickly occupied the market with aluminum alloy doors and windows products; In 2008, the brand strategy was launched, and the product system of aluminum alloy doors and windows, wooden doors and wardrobes was built with the "new standard of SIMBOR" as the core; In 2011, he joined hands with Louis Koo, and renewed the contract three times in the following five years, continuing to upgrade the brand image; In the following year, the refined business model of "Big Home Era" was launched, and the four major brand industries of doors and windows, wooden doors, wardrobes and cabinets were continuously developed; In 2013, it settled in Tmall Mall and established a big data cloud platform to realize the thinking interaction of consumers, stores, factories and networks, and build a complete marketing service network by combining online and offline.
Adhere to the brand stylization, quality standardization of the "SIMBOR new standard customization" brand products, the user experience and product technology are deeply rooted in the hearts of the people, the sales volume is long-lasting, widely favored by consumers, and has won the honor of aluminum alloy doors and windows unit. In 2016, the new standard officially put forward the strategy of "Custom Giant, China's New Standard", and created a new pattern of home customization with the spirit of craftsmanship with the strong cooperation of "Giant" and "Gu Tianle; Improve terminal marketing services in a standardized mode; With a good image, we will drive the promotion and upgrading of "New Standard Customization" and its four major brands, so as to provide consumers with more high-quality and integrated customized home furnishing products, so that every product user can enjoy the quality service of "New Standard Customization".
Custom master, China's new standard. Create a new pattern of fashion home customization, and create a home furnishing brand that consumers love and sell well in the market. The new standard has been forging ahead!
