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NICHIYU brand introduction

NICHIYU power to excellent logo

Founded in 1937, Japan's well-known battery forklift manufacturer has won the trust of customers with its high quality and after-sales service network throughout Japan

Mitsubishi Forklift Co., Ltd. is the head office of Luxe Forklift (Shanghai) Co., Ltd. Founded in 1937, Mitsubishi Forklift Co., Ltd. is Japan's largest and oldest manufacturer of battery forklifts. Japan's first battery forklift was trial-produced by the company, counterbalanced battery forklifts, reach battery forklifts and unmanned battery forklifts are also developed and put into production by the company, it can be said that the history of Mitsubishi Forklift Co., Ltd. is the history of the development of Japan's battery forklift industry.

Mitsubishi Forklift Co., Ltd. enjoys a high reputation in Japan, it has won the trust of customers with its high quality and after-sales service network throughout Japan, and occupies more than 30% of the entire Japanese battery forklift market, with an annual production capacity of 14,000 units. Mitsubishi Forklift Co., Ltd. has subsidiaries and agents all over the world, whether it is Singapore, Thailand, Malaysia in Asia, or the United Kingdom, France, the Netherlands and other European subsidiaries. Since entering the Chinese market in 1966, the "NYK" brand has been trusted by the majority of Chinese users, and so far more than 4,000 battery forklifts have been used by Chinese customers.

Lizhiyou is the earliest and largest manufacturer of battery forklifts in Japan, providing more than 230 models of high-quality series forklifts. Until 1991, it used "NYK" as its overseas sales brand. At present, a factory has been set up in Shanghai to assemble counterbalanced forklifts in advance. Due to the excellent performance, pollution-free, noise-free and high-efficiency characteristics of Lizhiyou forklifts, it is well received by Chinese users, and its sales performance in China has exceeded 3,000 units. Coca-Cola, Shanghai Volkswagen, Qingdao Haier and a large number of well-known enterprises are using its products. The after-sales service network covers major cities in China.

On the afternoon of November 29, 2012, Mitsubishi Heavy Industries Co., Ltd. (hereinafter referred to as Mitsubishi Heavy Industries) and Nippon Conveyor Co., Ltd. (hereinafter referred to as "Lizhiyou") reached a basic agreement in Japan to integrate their forklift business on a global scale. Under the agreement, the two companies will jointly form a new entity, with Mitsubishi Heavy Industries owning 49.4% of the voting shares.


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