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New Shida STEP brand introduction

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Founded in 1995, a well-known brand of electrical, a well-known trademark in Shanghai, a listed company, a high-tech enterprise focusing on the fields of robotics and motion control systems, elevator control systems and the Internet of Things, energy-saving and industrial transmission

Shanghai Xinshida Electric Co., Ltd., founded in 1995 with the registered trademark STEP, is a high-tech enterprise supported by the state, a national innovative enterprise, and a nationally recognized enterprise technology center. The corporate tenet of Xinshida is customer satisfaction, employee pride, and social benefit. In December 2010, Xinshida made an initial public offering of A shares and listed on the Shenzhen Stock Exchange, stock abbreviation: Xinshida, stock code: 002527.

Xinshida implements the globalization strategy, sets up R&D centers and manufacturing centers in China and Germany, and sells its products to 65 countries and regions in Asia, Europe, North America, South America, Africa and Oceania. With Electrical Co., Ltd. as the parent company, it has subsidiaries in China, such as Electrical Business Headquarters, Shanghai Xinshida Robot Co., Ltd., Shanghai Xinshina Xinshida Motor Co., Ltd., Shanghai Xinshida Cable Technology Co., Ltd., Shenzhen Zhongweixing Technology Co., Ltd., Shanghai Xiaoao Xiangrong Automobile Industry Equipment Co., Ltd., Shanghai Huitong Automation Technology Development Co., Ltd., Hangzhou Zhishan Intelligent Control Technology Co., Ltd., Yixin (Shanghai) International Trade Co., Ltd. and other subsidiaries. Overseas, it owns STEP SigrinerElektronik GmbH (Germany), HONG KONG International STEP Holdings Co., Ltd. (Hong Kong), SIGRINER Automation (Mfg)), Sdn. Sdn. Bhd. (Malaysia), STEP-SIGRINER DO BRASIL (Brazil) and other subsidiaries.

Xinshida has a postdoctoral research station, and the technology center laboratory has the national CNAS accreditation qualification and has passed the UL certification in the United States. Xinshida is a member of the National Robot Standardization Group, a member of the National Elevator Standardization Technical Committee, a director unit of the China Robot Industry Alliance, and a vice president unit of the Shanghai Robot Industry Association. Presided over/participated in the formulation of 23 national technical standards such as electromagnetic compatibility. As of June 2017, it has 415 national patents, including 294 authorized patents and 98 invention patents; It has 183 software copyrights.

The development and application of key technologies of Xinshida high-power port lifting inverter, the research and industrialization development of lifting machinery safety monitoring and information management system, etc., have been included in the national science and technology support plan; Inverter industrialization, robot special servo and other projects have been supported by the central budget; The vector inverter and electrical control system were identified as national key new products and won the Shanghai Science and Technology Invention Award; Four-quadrant HAECO special inverter, six-degree-of-freedom industrial robot, robot special servo and other projects have been included in the Shanghai major technical equipment development project; The development and application of robots for food aseptic carton packaging production line have been included in the Shanghai Science and Technology Achievement Transformation and Application Project; The integrated system of industrial robot drive and control was included in the special project of industrial transformation and upgrading in Shanghai; The high-performance servo drive was included in the domestic substitution project of the National Development and Reform Commission/Ministry of Industry and Information Technology.

Xinshida - an expert in electrical drive and motion control, business involves robot and motion control systems, elevator control systems and Internet of Things, energy saving and industrial transmission. The products mainly include industrial robots, servo drives, high/medium/low voltage inverters, integrated drive controllers, elevator control and drive systems, human-machine interfaces and professional cables, Xingchen Internet of Things, new energy vehicle controllers, etc.; It is widely used in elevators, food and beverage, auto parts, 3C, white electricity, machine tool processing, logistics, port machinery, lifting, rubber and plastics, coal mines, power generation, new energy vehicles and other intelligent manufacturing fields.


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